"A typical 'city' four-wheel drive owner" is:
- in their 40s to 50s
- obese
- conservative, intolerant
- homophobic
- in full employment, well remunerated
- not keen on Indigenous culture
- allergic to public & good causes
- has a low regard for disadvantaged people
they view themselves:
- as rugged individualists 'lovin a bit of sport'
- 'it's ok to use force to get my way' (also on & off road)
- proud 'Mr. Fixit'
- ok to be digitally illiterate
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