18 June 2007

Manly tag and the MSM - the ABC skin change

OMG! The ABC has got a 'new look'. Wrapped in the colours of the national flag it undertook “a seismic shift in our relationship with our audience”.The form of interactivity with 'our audience' seems to be along the lines of contributing your products. Navigation is better. More rich media, tags, tag-clouds and podcasts are available.Tags open the eyes and reveal the 'agenda setting' taxonomy. Wanted to subscribe to the 'Manly' tag, but it is all sports for content. Is that all there is to Manly or should the content also have had a 'seismic shift'?

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